We’re Primary Projects.
Pri·ma·ry (adjective):
of first importance; principal.
Design is about distilling a range of inputs—budget, site, taste, etc—into a single output. This involves countless decisions at every step of the way. We named ourselves “Primary Projects” to signal our commitment to helping you prioritize what matters.
We offer a range of services, from architecture and interior design to furniture selection. Sometimes, clients hire us for one thing; sometimes, we do it all. Our involvement depends on the project and your needs.
of first importance; principal.
Design is about distilling a range of inputs—budget, site, taste, etc—into a single output. This involves countless decisions at every step of the way. We named ourselves “Primary Projects” to signal our commitment to helping you prioritize what matters.
We offer a range of services, from architecture and interior design to furniture selection. Sometimes, clients hire us for one thing; sometimes, we do it all. Our involvement depends on the project and your needs.
We like sharing.
We have extensive experience designing for multi-generational families, co-ops, intentional communities, and the like. (We’ve also done research, lectured, and taught on these topics!)
Tracking the growth of the average American Home against growing storage & credit, and shrinking families, yards & savings. From Store House, our research project on sharing in the suburbs. ︎︎︎
We’re allergic to jargon.
We’ll talk to you like that teacher you loved who made complex things sound simple. We spell out acronyms and we’ll never call a window an “aperture.”
Early sketches for a tiny house project in Maine. ︎︎︎
We’re environmental nerds.
We have experience designing to LEED, NetZero, & Energy Smart standards (including Passive-style Houses). Currently, we’re excited about the possibilities of straw as a carbon-sequestering building insulation.
The Straw House, a tiny house made using Croft’s pre-fabricated, carbon-sequestering, compressed-straw building panels.
We have an “off-the-shelf” mentality.
Sometimes a large, custom thing is worth it! But sometimes, a slight adjustment that allows for the use of a standard product saves money without sacrificing quality. This value-conscious ethos permeates our decision making.
At the House with a Curved Stair, we reused a large window the owner found on site to open up a new view to the lake. ︎︎︎